The woman responsible for the brand ADAMA PARIS, is Adama Amanda Ndiaye. Of Senegalese origin, Adama who was born in Kinshasa ex Zaire perfectly embodies the multicultural stylist of the new millennium. Adama is also the founder and producer of many fashion events such as Dakar Fashion Week for 14 years, Afrika Fashion Awards which becomes "The African Fashion Awards" (TMA) and the Black Fashion Week Prague, Bahia and Paris and Montreal since 2010. Adama and her team also launched "Fashion Africa Channel" the first 100% fashionable African television channel in April 2014. Her label is Made in Africa.