New Tangier
Founder and creative director Kenza Bennani grew up in Tangier in a highly creative environment, collaborating at a very early age with the likes of Michael Roberts and Bruce Weber on exceptional theatrical performances at the American School of Tangier. Her passion for the Arts sent her off to the Istituto Europeo di Design in Madrid where she was awarded a BA in Fashion Design. After stints at luxury fashion houses Jimmy Choo and Louis Vuitton - she realized that luxury is, before all else, a craft sublimated by design, thus enticing a desire to enhance that of her own country. She then returned to Morocco to build her brand and putting all the acquired skills at the service of reviving craft in a contemporary, luxurious and sustainable manner.